Berta Márquez is an experienced digital project manager specializing in e-commerce within the fashion retail sector. Currently employed by Inditex since July 2018, Berta leads strategic projects for Massimo Dutti, focusing on market expansion, conversion rate optimization, and data analysis. Previous roles include managing e-commerce for Uterqüe and serving as an E-Commerce Commercial Controller for Bershka, where responsibilities involved performance tracking and commercial strategy formulation. Berta's career also includes experience at Lacoste, Basi Group, and Privalia, where a variety of roles established a strong foundation in e-commerce management and demand planning. Berta holds a degree in Administration and Business Management from the Universitat de Barcelona and a Master in Digital Marketing from IIMN, alongside various certifications in digital marketing and mobile marketing.
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