Boris Kralev is a skilled retail professional with extensive experience in visual merchandising and product management. They served as the Head of Visual Merchandising at Benetton Group from 2005 to 2012, where they developed in-store displays and ensured adherence to brand identity. Boris then held the position of Store Manager at ZARA, Inditex from 2012 to 2015, overseeing sales tracking, stock management, and employee organization. Currently, Boris is a Senior Product Manager for Inditex, focused on analyzing market trends, adapting collections, and managing merchandise across the Netherlands and Nordics.
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