LG

Lorena Garcel

Head merchandising/pilot store Zara Man

Lorena Garcel is the Head of Merchandising at the Pilot Store for Zara Man at Inditex, a position they have held since 2021. Previously, Lorena worked in various merchandising roles at Bershka and ZARA SA from 2005 to 2017, including a specialist role in commercial training at Zara España. Lorena has a Master’s in Sports Communication from the Asociación de Periodistas and holds degrees in Audiovisual Communication, Fashion Design, and Library Science from multiple institutions, including the University of A Coruña and the Universidad de Salamanca.

Location

La Coruña, Spain

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