Ivan Loyo is an Integrated Creative Director with extensive experience in leading regional campaigns for global brands. Currently, they serve as the Regional Creative Lab LATAM at inDrive, following a diverse career that includes roles such as Director Creativo at Vector B / McCann and Integrated Group Creative Director at Dentsu Creative. Ivan has developed successful integrated marketing campaigns across various media for notable clients like Bimbo, General Motors, and Starbucks. They earned a degree in Communication Sciences from Universidad Intercontinental, enhancing their creative expertise.
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