Carolina Martínez is an Independent Senior Advisor with over 20 years of experience in client and technical roles within the FSS industry. Currently serving as the Group VP - GAM for BBVA at Inetum, Carolina has a strong background in relationship sales, business development, and deal negotiation, consistently recognized for exceeding sales and revenue growth. Previously, Carolina held several key positions at IBM, including Systems Engineer and Global Account Manager for BBVA Group. Carolina earned a Law degree from Universidad San Pablo-CEU and furthered education at IE Business School and London Business School, becoming a certified IBM Sales Professional in 2004.
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