Eric Siegel currently serves as Global Head of Engagement Marketing and Senior Director at Infineon Technologies, where the focus is on leading a global, cross-functional team to drive digital transformation in marketing and enhance customer relationships through data-driven strategies. Prior experience includes roles as E-Business Manager at Hilti North America, where Eric managed a team to improve website user experience and directed eB2B solutions, and as Global Campaign Architect at Hilti Group, designing customer-centric digital marketing campaigns. Earlier roles at Texas Instruments encompassed various positions in business development and marketing for touch and communication interface products. Eric holds a BSEE and MSEE from the University of Florida, along with a Graduate Marketing Certificate from SMU Cox School of Business.
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