Frederic Therin

Frederic Therin is a seasoned journalist and Senior Brand Journalist at Birkenstock, specializing in transforming complex topics into engaging narratives. With over 30 years of experience across four countries, they have contributed to various prestigious publications, including Les Echos, Le Monde, and L'AGEFI. Frederic holds a degree in journalism from L’Ecole des hautes études en sciences de l'information et de la communication (CELSA) in Paris and is fluent in French, English, German, and Spanish. Their current role involves crafting in-depth articles and content for a wide array of clients while maintaining ongoing collaborations with media outlets.