Max Lawday specializes in go-to-market strategy and pre-sales for B2B Revenue Management Solutions, focusing on delivering measurable business impact in revenue growth and operational efficiency. Max led the Asia Pacific business at Acumen, achieving over 30% annual growth and driving market expansion into key regions like Australia and Japan. With experience partnering with leading consumer goods companies, Max continues to lead the APAC business post-acquisition by Infor. Additionally, Max holds an MBA Essentials from The London School of Economics and a first-class degree in Natural Sciences from the University of Bath. Outside of work, Max is an enthusiastic triathlete and cyclist.
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