David Liu

David Liu is a seasoned digital marketing professional with expertise in search engine marketing (SEM) and paid social strategies, currently serving as a Senior Digital Marketing Specialist at Informa Tech since August 2021. In this role, David Liu has successfully implemented global SEM strategies aimed at achieving objectives in the AI and IoT markets, including event registrations and lead generation for high-profile events. Prior experience includes a position as a Digital Advertising Executive at RS Components, where David Liu managed a global paid performance marketing strategy across various markets, and as a Digital Marketing Executive at PHD, focusing on B2B global strategies for major clients such as SAP. David Liu holds a Master of Science degree in Business Innovation with E-Business from Birkbeck, University of London, and a certification in digital marketing from Squared Online.