Susan Smith

Susan Smith is an accomplished marketing and sales professional with extensive experience in B2B technology marketing and product management. Currently serving as Senior Director of Product Marketing and Senior Director of Integrated Solutions at Informa TechTarget, Susan specializes in buyer intent data, content creation, and research. Previous roles include National Sales Manager for Endeavor Business Media and Regional Sales Director for 3rd Coast Energy Consultants, highlighting a strong track record in revenue generation and customer engagement. Susan has also established her own marketing consultancy, offering services such as advertising copywriting, sales collateral development, and competitive analysis. With a BA in English from Bucknell University and additional education from American University, Susan brings a rich background in integrated marketing and strategic sales management.