Aneesh Kumar is a Digital Media Attribution Specialist and Marketing Analytics Technical Lead at Informa, where they focus on media and website analytics. They were the Founder and CEO of a Media Analytics Company from 2021 to 2025 and previously worked as a Manager of Analytics at Zenith in 2019. Aneesh has served over 150 brands as a freelance Media/Website Analytics Specialist since 2020 and has been recognized as a top 1% talent on Upwork. With a Master of Science in Management Information Systems from Iowa State University, they bring extensive expertise in marketing effectiveness and big picture storytelling.
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