Dan Cross

Dan Cross is an experienced professional in analytics and audience engagement, currently serving as Vice President of Analytics & Insights at Informa since November 2017, where responsibilities include delivering insights to internal teams and clients. Dan has been with Penton since July 2005, where the role as Senior Director of Audience Acquisition & Engagement involves leading a team in user engagement data analysis and driving initiatives to acquire new audiences across various marketing channels. Previous experience includes serving as Director of Content Analytics at Penton, overseeing web analytics implementations and driving initiatives based on data findings, and working as a Guide for About.com, focusing on SEO and content generation for the Guitar section. Dan holds a degree in Applied Music from Mohawk College, attended Humber College, and has a background in music and digital content strategies.