James Bull is a Director of Sales at Informa, specializing in ATxSG and ATF, where they focus on enhancing digital transformation in Africa by connecting clients with business opportunities. With previous roles as Head of Sales at Informa Tech and Business Development Manager at IIR Telecoms & Technology, James has extensive experience in the IT and telecommunications sectors across various global markets. Additionally, they served as Treasurer and Board Member for the AAXO from 2023 to 2025. James holds a 2.1 degree in Sports Development from Leeds Metropolitan University, completed in 2010.
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