Paul Parker

Paul Parker is the Head of Marketing Analytics at Informa Festivals, where they lead data-driven insights to enhance marketing strategies and drive growth. They utilize advanced tools like SQL to optimize campaigns and improve customer engagement. Previously, as Head of Digital Analytics at Ascential, they focused on centralizing marketing data to improve ROI, and at Tribal Worldwide London, they developed analytics frameworks for major automotive brands. Paul holds a Master of Science in Marketing and a Bachelor of Science in Psychology, along with multiple certifications, including a distinction in Business Analytics from Harvard Business School Online.