Tara Pollak

Tara Pollak is a seasoned marketing professional with extensive experience in digital marketing and marketing operations. Currently serving as Sr. Director of Marketing Operations & Insights at Informa, Tara oversees marketing processes and campaign tracking for over 50 brands, producing detailed insights reports on database health and campaign performance. Previously, as Sr. Director of Digital Marketing, Tara generated over 1,000 leads per quarter through various digital channels. Prior roles include Director of User Marketing at Penton, where Tara managed demand generation campaigns, and Sr. Marketing Manager at UBM Channel, enhancing registration conversion rates for webcasts. Tara's career began as a Copywriter at PriMedia, showcasing a strong foundation in content creation and marketing strategy. Tara holds a BA in English from Binghamton University.