Veronica Thayer

Veronica Thayer currently serves as the VP of Marketing Enablement at Informa, a position held since November 2025. Prior experience includes roles as Content Manager and Marketing Automation and Email Marketing Manager at BKMedia Group from March 2016 to March 2017, where responsibilities encompassed developing content strategies, managing email campaigns, and fostering client relationships. Veronica also worked as a Marketing Manager and later Senior Director at Informa Markets from April 2019 to December 2021, focusing on event marketing strategies, business intelligence, and performance management. Earlier experience includes two graphic design internships, one at Budweiser Events Center and another at New Hope Natural Media. Veronica holds a Bachelor of Arts in Business Administration and Graphic Design from Colorado State University, completed in 2015.