Warisha Akbar

Warisha Akbar is a seasoned marketing analytics professional with a robust background in digital marketing and strategy. Currently serving as the Marketing Analytics Technical Lead at Informa, Warisha oversees the implementation of Google Analytics 4 for numerous live sites and media events, building a comprehensive tag management structure. Previous roles at Informa include Marketing Analytics Manager, where notable achievements included enhancing user retention through strategic channel optimization. Experience at Udhaar Book involved significant improvements in user acquisition and retention, while roles at Omnicom Media Group encompassed strategic planning and execution for high-profile clients. Warisha holds a Bachelor of Business Administration in Marketing from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology. Skills include social media marketing, analytics, and content creation.