Chris Vaughan

Chris Vaughan has a diverse work experience spanning several industries. Chris started their professional journey in 2008 at Lexmark International, Inc., where they held the positions of Business Analyst for Knowledge Systems and Supplier Relationship Manager Specialist. At Lexmark, Chris developed metrics to support the company's global knowledge base strategy, analyzed customer data to drive efficiency improvements, and managed supplier relationships.

In 2007, Chris founded UntilNow Marketing Concepts, a company that provided local marketing solutions for small businesses. As the Owner/Founder, they offered various offline and online solutions such as direct mail and online reputation management to drive brand development and revenue growth for local businesses.

Since 2017, Chris has been working at InfoTrust. Chris started as a Lead Digital Analytics Consultant, partnering with Tier-1 Client Partners to develop and maintain their digital analytics strategies. In 2018, they became the Head of Vertical, CPG & Multi-brand Analytics, responsible for ensuring InfoTrust delivers effective digital analytics solutions to multi-brand organizations. Recently, in July 2021, Chris took on the role of Director of Strategy, where they continue to build relationships with CPG/FMCG brands and focuses on innovative digital analytics and marketing solutions.

Throughout their career, Chris has demonstrated expertise in strategy development, analytics, relationship management, and driving business growth through effective marketing solutions.

Chris Vaughan attended the University of Kentucky from 2000 to 2004, where they pursued a major in Marketing. Additionally, during the same period, they also studied Business Administration and Management, General at the University of Kentucky. In terms of certifications, Chris obtained the Google Analytics Individual Qualification (GAIQ) from Google in March 2017. More recently, in May 2023, they completed several workshops, including the Compelling Presentations Workshop, Inclusive Leadership Workshop, and Problem Solving Workshop, all from Section.