Lucas Long

Head of Global Privacy Strategy at InfoTrust

Lucas Long's work experience begins in 2011 with an internship as a Ticket Sales Intern for the Dayton Gems Professional Hockey Team. Lucas conducted market research, created new ticket packages and promotions for the upcoming season.

In 2012, they became a Campus Representative for Buffalo Jackson Trading Company, where they utilized personal selling techniques to increase sales by 120% in their territory.

Also in 2012, Lucas worked as a Marketing Consultant for Rosewood Market at the University of South Carolina. Lucas performed market research, analyzed customer buying habits, and developed strategies to maximize store sales.

From 2012 to 2014, Lucas worked as a Solutions Manager for Kreller Credit, where they acquired 50 new clients and managed over 100 client accounts. Lucas successfully solved various commercial credit issues, resulting in a client retention rate of over 90%.

Since 2014, Lucas has been with InfoTrust, initially as a Sales and Product Manager and eventually as the Head of Global Privacy Strategy. Their main responsibilities include developing sales strategies, identifying and reaching out to ideal prospects, communicating product value to prospective accounts, and helping global organizations transition to privacy-centric marketing and analytics practices.

Lucas Long received their Bachelor of Science degree in Business Administration, specializing in Marketing and Management, from the University of South Carolina. Lucas completed their undergraduate education in 2012.

In addition to their formal education, Lucas obtained a certification in GDPR for Marketers from Econsultancy in February 2018. Lucas also holds a certification as a Google Analytics Qualified Individual, although information regarding the institution and the specific date of obtaining this certification is not available.

Links

Timeline

  • Head of Global Privacy Strategy

    April, 2022 - present

  • Sales and Product Manager

    July, 2014

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