MacKenzie Furrer

MacKenzie Furrer has a range of work experience in the field of digital analytics and marketing delivery. Starting in 2014, they worked as a Campaign Selection Intern for Alliance Data Retail Services, where they learned SQL and SAS code writing and editing to develop client campaigns. They also created marketing campaigns based on provided criteria and developed a standardized SAS code that improved targeting accuracy.

In 2015, Furrer joined Alliance Data card services - Know More Sell More as an Analyst, Marketing Delivery. They held this role until 2018 when they became a Sr. Analyst, Marketing Delivery. In these positions, they were responsible for marketing delivery and analysis.

Their most recent position is with InfoTrust, where they joined as a Digital Analytics Consultant in August 2021. They were later promoted to Senior Digital Analytics Consultant in September 2022.

Overall, MacKenzie Furrer has a diverse background in digital analytics, marketing delivery, and campaign development.

MacKenzie Furrer attended the University of Kentucky from 2011 to 2015, where they pursued a Bachelor of Science degree in Economics.