Trisha Dhotkar

Senior Advanced Activation Analyst at InfoTrust

Trisha Dhotkar has a diverse work experience spanning different roles and responsibilities. Trisha started their career in 2015 at Accenture, where they worked as a Test Analyst. In this role, they led client teams, gathered requirements, and reported and maintained defects in an agile environment. Trisha also played a crucial role in planning, creating, and analyzing test plans, cases, and scripts for over 50 user stories.

In 2019, Trisha joined InfoTrust as a Digital Analytics Engineer & Automation Specialist. Here, they partnered with marketing agencies and client stakeholders to understand and implement tagging requirements using tools like JIRA, Trello, and Teamwork. Trisha was also responsible for technical implementation of various tags in tag management platforms such as Google Tag Manager and Adobe Launch. Trisha's expertise also extended to configuring consent management tools and integrating them with tag management platforms.

In their most recent role at InfoTrust as an Advanced Activation Analyst, Trisha's responsibilities included creating RFPs for major D2C brands and enabling automated data orchestration using tools like mParticle, Rudderstack, and Segment. Trisha also spearheaded the initiative of centralizing data warehouse support across the entire company, including access control of BigQuery, maintaining datasets, and implementing best practices for tools like Snowflake.

Overall, Trisha Dhotkar's work experience showcases their proficiency in analytics, automation, and data management, along with their ability to work collaboratively with stakeholders and deliver results.

Trisha Dhotkar holds a Master's degree in Information Technology from Rutgers Business School, which they obtained from 2018 to 2019. Prior to that, they earned a Bachelor's degree in Biomedical/Medical Engineering from Thadomal Shahani Engineering College, which they completed from 2012 to 2015. Trisha also has a certification in Hadoop Foundations - Level 1 from IBM, although the specific month and year of its completion are not provided.

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