Hellen Datz

Hellen Datz is a seasoned digital marketing professional with extensive experience in managing digital strategies across various sectors. Currently serving as the Digital Marketing Manager at Infracommerce since November 2020, Hellen leads a digital marketing agency focused on integrating data, technology, and creativity for significant brand results. Previous roles include CRM Coordinator and Senior Analyst at Infracommerce, where Hellen developed data-driven communication strategies and personalized CRM initiatives for B2B and B2C operations. Hellen has also contributed to companies such as Ame Digital, Central Nacional Unimed, and Mitsubishi Motors, with a strong background in CRM, marketing analytics, and campaign execution. Hellen holds an MBA in Big Data for Marketing from ESPM and multiple marketing credentials.