Amrita Bhui

Amrita Bhui is a seasoned professional in product ownership and design management, currently serving as a Senior Product Owner at ING since March 2018, leading the redesign and rebuild of the corporate website for ING Wholesale Banking. Amrita possesses a robust background, having previously worked at PARK as a Consultant in Design, Innovation, and Experience Management, and held various roles in design consultancy and research, including at Fronteer Strategy and Philips Design. Possessing a Master's degree in Strategic Product Design from Delft University of Technology, Amrita has successfully integrated user research, strategic visioning, and stakeholder communication throughout their career to enhance client journeys and product development processes.