Astrid Smedema

Astrid Smedema is a change and engagement expert currently leading digital transformation initiatives at ING. With a robust background in managing complex digital programs globally, they have emphasized stakeholder management and customer satisfaction throughout their career. Previously, Astrid held roles such as Chief Product Owner and Digital Lead at ANWB, and Business & Program Manager for Internet Banking at ABSA. They have a Master's in Business Administration from the University of Groningen and continue to expand their expertise with professional development courses. Astrid is also keen to grow in the sustainability sector.