Benjamin Gucassoff has extensive experience in customer journey optimization and digital business banking, currently serving as a Customer Journey Expert at ING since November 2015, and is also an Advanced CLT member at Privalis. Prior roles include working in the Employee Competence Centre for Customer Reporting Services at ING, focusing on legal administration and project management. Earlier experience includes serving as a Back Office Assistant at DINANT EVASION and as an Account Manager at Hello Agency, managing communication projects for clients such as Carrefour Belgium and Algorel France. Benjamin holds a Master's degree in Business/Corporate Communications from Université libre de Bruxelles and a certification in web communication from Université catholique de Louvain.