Chris Brands is a seasoned sport professional and vitality advisor, boasting over 30 years of expertise in elite sports, coaching, education, and health policy. Formerly a Dutch national champion in triathlon and coach to Olympic athletes, Chris combines scientific knowledge in movement sciences and sports psychology with practical experience in coaching athletes and teams. Currently serving as the managing director of CB-consultancy, Chris offers high-level coaching and sports consultancy while fostering sustainable impact at the intersection of sport, health, and policy. Additionally, Chris has contributed as an expert for the Dutch Triathlon Association and has developed a unique bike fitting system for cyclists.
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