Gaby Rupert

Gaby Rupert is a seasoned Brand Experience Strategist and Principal Consultant at ING since May 2018, focusing on translating brand strategy into distinctive design and optimizing brand experiences. Previously, Gaby held various roles at ING Nederland, including Team Lead Brand Direction & Engagement, where responsibilities included managing brand governance and external agencies. Gaby's expertise extends to global brand development, data-driven design, and design thinking, and has facilitated workshops to enhance brand connections. Gaby was awarded the RedDot Design Award in 2023 for Global Brand Photography. Gaby's educational background includes a bachelor's degree in Interaction Design from Art Academy Utrecht and advanced training in brand management and design.