Jade Lebailly

Jade Lebailly is a seasoned professional in customer acquisition and growth, currently serving as a Digital Customer Journey Expert at ING since March 2025, focusing on the youth and minors segment in retail banking. Prior experience includes a role as a Senior Consultant at Capgemini Invent from March 2022 to February 2025, where significant projects involved enhancing customer experience in automotive showrooms and developing digital strategies for various sectors. Previous roles also include founding OSOWA in the DTC space, serving as a Brand Strategist at L'Aurore Studio, and working as a Retail Assistant Merchant at Levi Strauss & Co. Jade holds a Master of Science in International Business, Strategy & Innovation from Maastricht University and a Master of International Business from Smith School of Business at Queen's University, along with a Bachelor of Science in International Business.