Mascha Bekker is a seasoned professional in global sponsorships, branding, marketing, and strategic communications. With prior experience as a Senior Global Events & Experiences Manager at ING, they have led numerous high-profile sponsorship initiatives and global events, including the Coldplay World Tour sponsorship and the ING Global Sustainability Week. Mascha also co-founded M.A.P.S. in Media, focusing on sponsorship and event production in the entertainment industry. They hold multiple degrees in international marketing and business administration and currently serves as a strategic advisor in the Netherlands sponsorship team at ING.
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