Michiel Jansen

Michiel Jansen is a seasoned professional in conversion optimization and digital marketing, currently serving as the Global Lead Conversion Optimisation & Centre of Excellence at ING since January 2021. With a strong emphasis on data-driven experimentation, Michiel aims to enhance the culture of testing within the organization. Michiel has held various roles, including Teacher of Conversion Optimization & Customer Experience at beeckestijn business school, and has previously worked with notable companies such as Growth Tribe, LeasePlan, and adidas Group. Michiel's expertise spans lead conversion, customer feedback, marketing automation, and content strategy, contributing to advancements in customer focus and continuous improvement across organizations. Educational credentials include certifications in Scrum methodologies and a Master of Arts in Economics from the University of Amsterdam.