Paul Poels is an executive leader with 25 years of experience in marketing, data, and analytics. Currently serving as the Global Lead Media & Analytics & Insights at ING, Paul previously held senior roles at companies such as Ahold Delhaize, Philips, and McKinsey & Company. Throughout their career, Paul has demonstrated expertise in digital marketing, strategy development, and customer relationship management, significantly impacting revenue and business growth across multiple sectors. Paul holds a Master of Science in Industrial Engineering and Management Science from Eindhoven University of Technology and has completed a digital marketing postdoctoral program at Beeckestijn Business School.
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