Reinier Hoogstra is a Customer Journey Expert at ING since July 2023, focusing on digital sales for private insurances and optimizing various aspects of online marketing, including conversion rate optimization and SEO. Prior to ING, Reinier held multiple roles at Nationale-Nederlanden from November 2009 to June 2023, culminating in the position of Senior Online Marketeer and Senior Formulemanager, where responsibilities included leading the internet optimization team and developing online marketing strategies. Reinier also served as an Online Marketing Consultant at StormMC, managing a diverse client portfolio including ING and Heineken, and began a career in online marketing through internships and earlier roles starting from a sales position at Scheer & Foppen. Reinier holds a Bachelor's degree in Marketing from Hanze University and a diploma in retail management from Alfa College Groningen.
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