Sietse Hulzenga

Sietse Hulzenga currently serves as a Customer Journey Expert at ING, a position held since September 2023. Prior experience includes a Managing Consultant role at Synechron from April 2016 to December 2022, where Sietse contributed to digital initiatives for the finance sector, leveraging knowledge in capital markets, wealth management, and emerging technologies such as Blockchain and Artificial Intelligence. Previous to Synechron, Sietse worked as a Senior Consultant and Consultant at Double Effect from February 2011 to March 2016, focusing on strategy translation within the financial industry. An initial internship at Lifeline Critical Logistics and Dutch Medical Group in early 2009 involved conducting cultural feasibility research for a potential joint venture. Sietse holds a Master’s degree in Strategy & Innovation and a Bachelor’s degree in Policy Communication & Organization, both from Vrije Universiteit Amsterdam.