Tom Prakke

Tom Prakke has extensive experience in user experience and digital transformation, currently serving as the Global Lead Brand Experience at ING since March 2015. Prior to this role, Tom held multiple positions at ING Nederland from September 2010 to March 2015, focusing on internet and mobile business development. Previous roles include User Experience Manager at Backbase and Owner/User Experience Consultant at Prakke Interaction Design. Tom's early career involved various consulting roles in user experience design at companies such as Amadeus, Philips, and Cambridge Technology Consulting Group, Inc. Tom also completed a leadership program at THNK School of Leadership in 2021, specializing in marketing creativity. Educational background includes attending Koninklijke Scholengemeenschap Apeldoorn and Stedelijk Gymnasium Apeldoorn.