William Dennis is a seasoned marketing professional currently serving as the Personalisation Content Lead at ING since June 2023. Previously, William held the position of Senior Growth Marketer at BUX from June 2020 to May 2023, where accomplishments included optimizing conversion rates, implementing A/B testing strategies, and developing comprehensive onboarding flows. William's earlier experience encompasses roles as a Digital Marketer at OneFit and as an intern in performance marketing and other areas, showcasing a strong foundation in digital marketing, data analysis, and project management. William holds a degree from Amsterdam University of Applied Sciences, completed between 2015 and 2019.
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