MATHIAS W.

Mathias W. currently serves as the Creative Director at Ingka Centres, where they explore the next step of the expanded IKEA experience. They have also held the position of Creative Leader at IKEA of Sweden since 2014, merging design, range, and communications development. Previously, Mathias worked extensively in the cultural field as an author, artist, playwright, and dramaturge, and founded their own company in 2006 as a freelancing copywriter and strategist, collaborating with various companies, including IKEA.