Initial Group partners with visionary representatives and generational talent to shape culture and commerce. Through a deep understanding of identity, influence, and impact, we craft high value opportunities in a dynamic media landscape.

Creative Agency

Marketing

Media & Entertainment

Music

Initial Group

Michel Pratte

Jack Rose

Howard Heller

Matt Leonard

Eric Taitz

Sophia Georges-Walls

Ilyssa Coghlan

This department oversees the digital strategy, financial management, and operational efficiency to drive growth and commercial success.

Digital Operations

This department oversees the strategic direction and leadership of the organization.

Executive Leadership

This department oversees and coordinates all aspects of production, ensuring projects are executed efficiently and effectively.

Production Management

This department focuses on guiding the organization's long-term strategic initiatives and overseeing corporate communications.

Corporate Strategy

This department manages the organization's financial planning, analysis, and reporting activities.

Finance Department

This department oversees the planning, execution, and delivery of production projects.

Initial Group

Org chart

Teams

Digital Operations

Executive Leadership

Production Management

Corporate Strategy

Finance Department

Production Department

Offices

Initial Group

Org chart

Teams

Digital Operations

Executive Leadership

Production Management

Corporate Strategy

Finance Department

Production Department

Offices

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