Richard Barrett

Richard Barrett is the Managing Director and Founding Partner at INITIALS CX and Initials Middle East, where they leverage 20 years of experience in the marketing and communications industry to enhance customer experiences for a diverse range of clients. Since 2006, they have been responsible for the company’s profitability and growth, emphasizing the importance of data and research in delivering creative solutions. Richard began their career as a Placement Student at Purchasepoint and has held various roles including Account Director at Team LGM and Client Services Director at Dynamo Marketing. They earned a 2:1 degree in Business Studies from the University of Westminster.