Sue Downs

Sue Downs is a skilled Research Director currently at Ink Research, where they leverage their extensive background in strategic insights, brand development, and innovation. They previously held leadership roles at EssenceMediacom as the Head of Quant and at BuzzBack Market Research, where they oversaw the Client Service/Research team for Europe. With a passion for understanding consumers, Sue has collaborated with renowned global brands across various sectors, employing a blend of qualitative and quantitative research techniques to deliver impactful insights. They hold a Bachelor of Science in Food Science, Food Economics and Marketing from The University of Reading and a Diploma from the Market Research Society.