Eric Shuler

Eric Shuler is an accomplished product development executive with extensive experience in the toy and creative industries. Currently serving as an Advisor for Product Development at Inkbrite and Vice President of New Product Development at cra-z-art, Eric specializes in new product development, concept ideation, packaging, and graphic design. Notable past roles include Product Development Advisor at Build & Imagine, and Vice President of Product Development at Crayola, where Eric established a new division recognized for innovative and safe products. Eric also held similar leadership positions at LeapFrog, contributing to significant company growth, and at Fisher-Price, where Eric designed the first line of talking toys. Eric holds an Advanced Management degree from the University of Michigan and a BID in Industrial Design from Syracuse University.