Lilly Blum

Lilly Blum is a marketing and CRM manager with extensive experience in developing and leading strategic marketing campaigns aligned with organizational goals, currently at Inland since January 2019. Responsibilities include overseeing CRM automation, project management, and collaboration with cross-functional teams while managing workforce planning and training initiatives. Lilly's previous roles at Inland include Marketing Operations Specialist and Marketing Communications Specialist, where proficiency in automated marketing programs, data analysis, and content strategy development was demonstrated. Additionally, Lilly's early career includes a role as a Sales Associate at Old Navy and an internship focused on CRM and content creation. Lilly holds a Bachelor's degree in Marketing and Spanish from the University of Wisconsin-La Crosse.