inlights
John Smith is currently the CEO of inlights, a company focused on enhancing customer journeys and increasing engagement and conversions through hyper-personalised experiences. Prior to this, he founded yappy.com and GettingPersonal.co.uk, both of which have seen significant success in terms of revenue and order volume. Additionally, he was a founder and partner at Clear Experience LLP, where he played a key role in developing a strategy for Marks & Spencer plc.
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