Matt Lofgren

Sales Director Adult Beverage at Inmar

Matt Lofgren has a diverse work experience in the beverage industry. Matt currently works at Inmar Intelligence as the Sales Director for Adult Beverage, where they collaborate with brands to develop value-added solutions and manage promotion financials. Prior to this, they were the Business Development Director for Trade Promotions Adult Beverage at Inmar Intelligence, where they focused on business development and implementing trade promotions with various retailers.

Before joining Inmar Intelligence, Lofgren worked at Moët Hennessy, where they held multiple roles. Matt served as the Business Development Manager for Chandon & Estates and Wines in Florida, where they managed business development and brand education for the state. Matt also worked as the Business Development Manager for Glenmorangie and Ardbeg, covering the Southeast United States, and as an On-Premise Manager, overseeing sales and distributor management in south Florida.

Prior to their time at Moët Hennessy, Lofgren worked at Southern Wine & Spirits as the Moët Hennessy Portfolio Manager, responsible for managing the full portfolio of wine, spirits, and Champagne in both on-premise and off-premise accounts with a focus on the on-premise sector.

Before entering the beverage industry, Lofgren was a Partner/Creator at Bellini's Restaurant & Coal Fired Pizza, where they developed and executed the concept from scratch. Matt also worked as the General Manager for the Dealer & Consumer Divisions at Mace Security International, overseeing operations for the company's electronic surveillance and security equipment.

Lofgren began their career in the hospitality industry, working as a Hospitality Consultant, Director of Operations, General Manager, and Beverage Manager for various establishments in South Florida, including Tantra Restaurant and Lounge, Goddess Nightclub, Touch Restaurant, The Shore Club Hotel, and Ivy Aventura. During this time, they gained experience in managing high-volume and high-visibility establishments, as well as developing and opening new concepts.

Overall, Lofgren has extensive experience in sales, business development, brand management, and operations within the beverage and hospitality industries.

Matt Lofgren has a Bachelor of Science degree in Hotel Administration from Cornell University. Matt also holds an Associate of Occupational Studies degree in Culinary Arts from The Culinary Institute of America. In terms of additional certifications, they have obtained Level 2 certification from the Wine & Spirit Education Trust (WSET) in May 2019, and they also hold a Florida Licensed Liquor Salesperson certification from the State of Florida, Department of Business and Professional Regulation since December 2011. Additionally, Matt is a Certified Sommelier from the Court of Master Sommeliers (CMS), and they are a Certified Specialist of Wine from the Society of Wine Educators, although the specific dates of obtaining these certifications are not provided.

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