As a Fandom & Pop Culture Consultant and Consulting Executive Creative Director, I help global brands and agencies navigate the worlds of fandom, gaming, and subculture, turning passion into powerful creative strategy.

I specialise in decoding how communities think, speak, and connect, translating that insight into campaigns that feel authentic to fans and impactful for brands. From anime and esports to sneaker culture, collectibles, music, sports, fashion and K-pop, my work bridges creativity and culture, helping brands move beyond marketing to become part of the worlds their audiences truly care about.

Innes Consulting

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Innes Consulting

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