FERNANDO VALERA

Fernando Valera is a marketing and technology enthusiast with over four decades of leadership experience in general management, business strategy, sales, and digital transformation. Currently, Fernando serves as a Strategic Advisor for Latin America at Innit and as the Chief Marketing Officer at ESFIDE, where FERNANDO focuses on transforming knowledge into extraordinary results. In previous roles, Fernando held positions such as Director General at C&G Marketing Group and Subdirector de Control y Supervisión at Sistema Integral de Tiendas Y Farmacias ISSSTE. Fernando holds an Industrial Engineering degree from the Universidad Nacional Autónoma de México, an MBA from Florida International University, and a diploma in Marketing from Universidad Iberoamericana.