Michael Herbert has over 20 years of experience in the advertising and media industry. Michael is currently serving as the Chief Executive Officer at Innocean Worldwide UK since January 2020. Prior to this role, they were the Head of Engagement Planning at Innocean Worldwide Europe, where they led strategic and brand direction for Hyundai Europe and implemented various consumer engagement strategies. Before joining Innocean, Michael worked as a Planning Director at Blue Hive from 2007 to 2012 and as a Strategic Account Director at Tri-Direct from 2004 to 2007. Michael also served as a Media Consultant at an unnamed company in 2003 and as a Senior Media/Comms Strategist at Leagas Delaney from 2000 to 2003.
Michael Herbert attended Coventry University from 1990 to 1993, where they obtained a Bachelor of Science (BSc) degree in Mathematics and Computer Science.
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