Massimo Benedetti

Massimo Benedetti currently serves as a Financial Business Controller at innocent drinks, with responsibilities including financial analysis, budgeting, and forecasting, as well as overseeing pricing strategies and cost management. Prior to this role, Massimo was a Finance Business Partner, focusing on business case analysis for innovation projects. Massimo's experience includes working as a Business Controller at bofrost* Italia, where responsibilities included budget oversight, performance monitoring, and collaboration on business plans. Earlier positions include a role as a Financial Accountant at CHIURLO. Massimo holds a degree in Business Administration and Finance from Università degli Studi di Udine and is furthering education through the Corporate Finance Institute®.