Irasema J. is an accomplished leader and marketer with extensive experience in the eCommerce and digital product management sectors. They served as the Director of Product Management & Online Experience at PayWithMyBank, where they innovated a groundbreaking online payment product and led significant redesigns for various eCommerce platforms. Irasema founded Online Amiga, Inc., where they provided digital strategy services to over 30 companies before transitioning to Chief Marketing Officer at Innovative Driven, focusing on marketing and branding strategies for a national litigation support provider. Additionally, Irasema held roles at eBags and Amazon, driving successful product launches and enhancements that led to substantial revenue growth and improved operational metrics.
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