Innovid
James Mackenzie has a diverse work experience spanning multiple industries. James started their career as a Pension Administrator at Mercer Human Resource Consulting in 2008. From there, they worked as a Reward Analyst at Shaw Communications from 2010 to 2012 and then at The Home Depot Canada in 2012.
In 2013, James joined SCOTTISH POWER (IBERDROLA Renovables) as a PMO Analyst, where they stayed until 2014. James then moved to Total Reward Group (now Gallagher) in 2016, working as a Reward Analyst until 2017. Following this, they worked as a Reward Analyst at Cushman & Wakefield from 2017 to 2018 and at Arcadia Group Ltd in 2018.
In 2019, James joined CCRS Brokers Limited as a Software Developer, staying for two years until 2021. James then worked as a Software Developer at Unineed from 2021 to 2022. Currently, they are working at Innovid as a Software Developer starting from March 2022.
James Mackenzie completed their education at the University of Strathclyde from 2018 to 2019, where they obtained a Master of Science (MSc) degree in Software Development. Prior to that, from 2003 to 2007, they attended the University of Glasgow and earned a Bachelor of Science (BSc Hons) degree in Applied Mathematics.
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Innovid
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Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. Through a global infrastructure that enables data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement, Innovid offers its clients and partners streamlined solutions that optimize the value of advertising investments across screens and devices. Innovid is an independent platform that leads the market in CTV innovation, powered proprietary technology and exclusive partnerships designed to fuel the future of TV advertising.