Ino is an Austin, TX-based fashion label that produces and curates luxurious scarves and ties. The Ino Collection introduces unique, handmade pieces that blend modern lines with classic elements.

Ino began with the Gigi collection, where the confluence of needlework from Anatolia with modern materials produced a scarf that transcends time. The brand has since expanded with several new lines that express youthful energy and sophisticated refinement.

Inspired by Homer's Greek poem The Odyssey, the Ino brand draws on the story of Ino, the goddess Leucothea, who saved Odysseus from drowning at sea by offering him her enchanted scarf that kept him afloat as he swam to shore.

Sustainability is a core value at Ino. Currently, we utilize deadstock fabric for most of our scarves, which is an eco-friendly alternative to using brand new materials. However, our commitment to sustainability drives us to pursue the use of sustainably developed fabrics. We aim to support and collaborate with sustainable fabric developers. By doing so, we strive to create beautiful, high-quality products that are kind to the planet. Unique. Simple. Elegant.

Ino Collection

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